Regular readers may remember my call for testimonials from other Star Wars fans, in which I asked ‘is Star Wars a boys’ club?’. The result of this research is now available as ‘Space Bitches, Witches, and Kick-Ass Princesses: Star Wars and Popular Feminism’, a chapter in a new edited collection.
You can read the chapter in full at this link, where it is available courtesy of the Utrecht University Open Access fund.
Read an excerpt of the chapter below:
Over the past few years, the Star Wars franchise has been widely praised for its feminism—especially since its acquisition by Disney in 2012. New heroes like Jyn Erso and Rey are hailed as feminist triumphs not just for Star Wars, but for mainstream entertainment more broadly. New characters aimed at a new generation of fans, like Rebels’s pink-clad fighter-cum-artist, Sabine Wren, and new novels devoted to existing characters like Leia Organa and Ahsoka Tano (from the animated series The Clone Wars),are often cited by mainstream news outlets as part of a growing commitment to female characters, and to feminism by association. Likewise, thanks partly to its alliance with Disney’s princess powerhouse, the marketing force of Star Wars can now be felt as strongly in female-targeted sectors (make-up, fashion, dolls) as it is outside of them.Does all of this mean, as one reviewer put it, that starting with The Force Awakens, Star Wars “finally awakens to a feminist world”?Such assertions have certainly rubbed some long-time fans the wrong way—after all, women have made up a significant and vocal portion of the Star Wars fanbase from the beginning.Moreover, one source’s assessment of what constitutes a “feminist world” (and of who is responsible for building it) is often fundamentally different from another’s.
As one fan commented, “I’m sure that people went ‘Wow!’ when they saw the first female Jedi in the prequels. The fanfic of the 1970s had women Jedi all the time and women smugglers. Nothing new there for the older fans.”Will Brooker has also argued that the original female fans made the franchise their own through grassroots community-building, crafting, and fanfiction.In other words, their fandom is built on free engagement with the storyworld, and many do not feel a strong need to be validated or greeted as consumers of licensed merchandise.Fan activity, of course, is not an official part of the franchise, and the kinds of stories that are sanctioned as canonical can certainly have a significant impact on a storyworld’s feminist potential. While Leia’s example is a powerful one, and although there are certainly more female role models in the franchise now than there were in 1977, can we call these official Star Wars products—the films, the franchise itself—feminist?
Broadly speaking, feminists believe in and advocate social and political gender equality, but as Mary Hawkesworth points out, feminism is “a collective noun,” with many interpretations and aims.As this statement indicates, what it means to experience Star Wars as a female fan, and what it means for Star Wars to be feminist, are questions too big for this chapter. The topic of Star Wars and feminist discourse could fill volumes—and indeed, several academic journals and books have already devoted attention to the subject. Rather than trying to condense a rich discussion of feminism in Star Wars into just a handful of pages, then, I offer a few examples from very different corners of the Star Wars storyworld. They illustrate some of the diverse “interpretations and aims” of feminist discourse that are created by the complex interplay between fans and the multi-authored, media-industrial franchise that is Star Wars. First I will look at discourses of feminism and the representation of women in Star Wars, paying special attention to the stories outside of the films. Then I will explore the way the storyworld’s non-narrative paratexts—toys, clothes, and merchandising—impact its engagement with feminist discourse. Finally, I will look at some of the ways in which fans and storytellers have politicized Star Wars, and what this may tell us about the future of the franchise. These examples will also provide a brief but informative glimpse at the history of Star Wars’s engagement with feminist discourse, and the wealth of material still to be explored. One thing is certain: Star Wars is not just for boys, nor has it ever been. But the question of whether Star Wars is feminist has been controversial throughout its forty-year history.
Read the rest of the chapter here, in the Open Access version of Star Wars and the History of Transmedia Storytelling, eds. Sean Guynes and Dan Hassler-Forest (Amsterdam: Amsterdam University Press, 2017), pp. 225-240.
Claudia Gray, Bloodline (London: Random House, 2016); E. K. Johnston, Ahsoka (Glendale, CA: Disney Book Group, 2016).
Lisa Richwine, “Disney’s ‘Star Wars’ Marketing Force Reaches for Female Fans,” Reuters, December 15, 2015, http://uk.reuters.com/article/us-film-starwars-women-analysis-idUKKBN0TX1J720151215.
Michael Roddy, “Star Wars: The Force Finally Awakens to a Feminist World,” DNA India and Reuters, December 16, 2015, http://www.dnaindia.com/entertainment/report-star-wars-the-force-finally-awakens-to-a-feminist-world-2156317.
As one famous Star Wars fanzine essay asks, “If there are men in media fandom, they’re certainly very quiet. To turn about a feminist phrase then, why is half the human race so poorly represented in Star Wars and other media fandoms?” Pat Nussman, “Where the Boys Are,” in Alderaan: The Star Wars Letterzine, vol. 15 (Toledo, OH: Kzinti Press, 1981), 2.
Tish Wells, private e-mail correspondence, November 14, 2016.
See Will Brooker, Using the Force: Creativity, Community and Star Wars Fans (Bloomsbury Publishing, 2002), 199–220.
Jonathan Gray, Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (NYU Press, 2010), 17.
Mary E. Hawkesworth, Globalization and Feminist Activism (Oxford: Rowman & Littlefield, 2006), 25.