Remix has often been called the first modern art form. Enabled by modern copy-paste technologies, by the wealth of material opened up for recycling by the information age, and by the legal and ethical provisions of fair use, remix has been given a central place in the history of the digital revolution. It has also been hailed as an inherently egalitarian practice, open to anyone with a computer or a pair of scissors, indiscriminate in its mixing of media, its combination of high art with low art, and its appropriation of both proprietary materials and those in the public domain.
Continuing on from my previous research on Star Wars (and other related activities), I’ve had an article published in a special issue of the open access journal Film Criticism. I write about the Forces of Destiny Star Wars series on YouTube, addressing the tensions between Disney’s presentation of this girl-focused arm of the Star Wars universe and its reception by fans and consumers. In particular, I look at the ‘Adventure figure’ line of toys marketed with the series, tracing its ‘plastic representation’ within the broader contexts of Star Wars transmedia, commodity activism, and paratextual erasure.
The article is open access and free to read—you can find it at this link. You can also read a short excerpt from the article below:
Few films are more iconic and widely recognized than Star Wars (1977). Now an international franchise with a forty-year history and a multi-billion-dollar box office and merchandising legacy, Star Wars has become a global phenomenon. Amidst ever-intensifying waves of film and television content, transmedia tie-ins, and merchandising outreach, it has become common to speak of Star Wars as though it is a universal constant. Not only can it be found everywhere, the reasoning goes, it is also something that can be enjoyed together by people of diverse ages and backgrounds. As Rogue One (2016) reviewer Rohan Naahar writes for the Hindustan Times, “Star Wars is for everyone; every boy or girl who has ever looked up at the night sky and wondered if there are other worlds out there. It’s for every kid who has ever pretended to be a hero, saving the day, with his friends by his side. Star Wars belongs to us now.” But what parts of the franchise are we talking about when we speak of Star Wars? And is it the franchise’s omnipresence that allows it to appeal to the kid—or the boy, as Naahar’s use of personal pronouns suggests—in everyone?
Regular readers may remember my call for testimonials from other Star Wars fans, in which I asked ‘is Star Wars a boys’ club?’. The result of this research is now available as ‘Space Bitches, Witches, and Kick-Ass Princesses: Star Wars and Popular Feminism’, a chapter in a new edited collection.
You can read the chapter in full at this link, where it is available courtesy of the Utrecht University Open Access fund.
Read an excerpt of the chapter below:
Over the past few years, the Star Wars franchise has been widely praised for its feminism—especially since its acquisition by Disney in 2012. New heroes like Jyn Erso and Rey are hailed as feminist triumphs not just for Star Wars, but for mainstream entertainment more broadly. New characters aimed at a new generation of fans, like Rebels’s pink-clad fighter-cum-artist, Sabine Wren, and new novels devoted to existing characters like Leia Organa and Ahsoka Tano (from the animated series The Clone Wars),are often cited by mainstream news outlets as part of a growing commitment to female characters, and to feminism by association. Likewise, thanks partly to its alliance with Disney’s princess powerhouse, the marketing force of Star Wars can now be felt as strongly in female-targeted sectors (make-up, fashion, dolls) as it is outside of them.Does all of this mean, as one reviewer put it, that starting with The Force Awakens, Star Wars “finally awakens to a feminist world”?Such assertions have certainly rubbed some long-time fans the wrong way—after all, women have made up a significant and vocal portion of the Star Wars fanbase from the beginning.Moreover, one source’s assessment of what constitutes a “feminist world” (and of who is responsible for building it) is often fundamentally different from another’s.
Last month I participated in an online roundtable discussion of Star Wars: The Last Jedi (2017) on ‘Confessions of an Aca-Fan’ (the official weblog of Professor Henry Jenkins). Other participants included Dr William Proctor (who convened the roundtable), Dr Rebecca Harrison, Dr Suzanne Scott, Dr Mar Guerrero-Pico, and Professor Will Brooker. The first instalment can be found here. … Read more
Last week I posted about disability in the Victorian age. This week, by some brilliant stroke of coincidence, I came across the following article on Steampunk Journal: In 2014, Mina was diagnosed with Chronic Fatigue Syndrome and Fibromyalgia. One of the significant symptoms is a weakness of the muscles which meant she required living aids to … Read more
I have a special request for all my fellow Star Wars fans – but especially the ones who remember when it all started. I’ve got a couple of questions about the fandom and marketing that, as much as I already know, I’m just not up to speed on. It’s partly for a work project (more info … Read more
Last week, the first teaser trailer for Rogue One: A Star Wars Story hit the internet. If you somehow managed to miss it, you can watch it below. ScreenRant also has a great breakdown of the trailer here, as does io9 here, if you aren’t in a place where you can watch YouTube videos. Scheduled for release in … Read more
Calling all fans, acafans, and anti-fans! I’m currently wrapping up a draft of my thesis that looks at the way intertextuality functions in the monster mashup. I argue that it revives the past in a very specific (and monstrous) way, while at the same time having wider implications for studies in historical fiction, adaptation, and remix culture more broadly. … Read more
What follows is part two of a spoiler-free discussion of The Force Awakens (the new Star Wars movie), and its cultural context in science fiction, fandom, and nostalgia culture. You can find part one right here. Last week I started my breakdown of The Force Awakens with the disclaimer that I am a long-time Star Wars fan. I looked at arguments … Read more