American Gods: Visualising Christian Identity as Gothic in Contemporary America

This post was originally presented as a paper at the 2017 Gothic Bible Conference in Sheffield. It has been reproduced here with minor changes and corrections.

The hit television series American Gods (2017–present), created by Brian Fuller and Michael Green, and distributed by Starz and Amazon Prime, adapts Neil Gaiman’s 2001 novel of the same name. Both are fantastical narratives. In both the book and the television series, an agnostic named Shadow meets and begins working for an old man named Wednesday, who turns out to be more than he first seems (the Norse god Odin). With Wednesday, Shadow travels across America, stumbling into a war between old, immigrant gods and new, secular ones. All are personified in humanoid form—they are real people who feed on human belief. Without giving too much away, through his experiences Shadow eventually discovers the power of faith, and how it relates to his own identity as a mixed-race American.

WIRED Magazine suggested that Fuller and Green’s television reimagining of American Gods ‘gives “faithful adaptation” all-new meaning’. And the show does indeed manage to capture the wild, dark, and strangely reverent world of Gaiman’s novel. There are a few key differences that are especially interesting to examine in light of this conference, however. Specifically, where Gaiman’s novel is whimsical and fantastical, engaging primarily with pagan mythology and the heroic epic, as I will show, the television adaptation explicitly links itself both to contemporary visual Gothic, and to Christianity.

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