Boba Fett

Star Wars Identities

Last month I visited the Store Wars: 40 Years of Merchandise exhibition in Hoorn, NL. It was a small, intimate affair that took a loving look at the way Star Wars has affected merchandising and fan practices. A few weeks ago, I took a trip into London for the travelling Star Wars Identities exhibition at the O2 Centre. Despite sharing … Read more

Store Wars: 40 Years of Star Wars Merchandise

Earlier this month I paid a visit to the Museum of the 20th Century in Hoorn. Seven years living in the Netherlands wasn’t enough to get me there, but my current research on Star Wars marketing—and the opportunity to gawk at some retro toys—finally made the trip worth my while. From 19 November 2016 through 29 October 2017, … Read more