Do the Monster Mash: Universal’s “Classic Monsters” and the Industrialization of the Gothic Transmedia Franchise

Almost two years after I announced I was writing it, my chapter in Gothic Mash-Ups: Hybridity, Appropriation, and Intertextuality in Gothic Storytelling is now out with Rowman & Littlefield (EU) / Lexington Books (USA)!

My chapter, ‘Do the Monster Mash: Universal’s “Classic Monsters” and the Industrialization of the Gothic Transmedia Franchise’, takes the Universal Monsters as a prime case of early Gothic transmedia and mashup, as well as highlighting the importance of unoriginality to Gothic storytelling more broadly.

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Gothic Mash-Ups: Hybridity, Appropriation, and Intertextuality in Gothic Storytelling

Over the past year I’ve been slowly working on a chapter for a new edited collection, Gothic Mash-Ups: Hybridity, Appropriation, and Intertextuality in Gothic Storytelling, and I’m pleased to announce that both chapter and book are now finally confirmed! Adapted from the CfP:

Under contract with Lexington Books’ Horror Studies series, Gothic Mash-Ups will theorize and trace the way that producers of gothic fiction – from the 18th century to today – appropriate, combine, and reimagine elements from earlier texts and genres. In particular, it will include essays about individual texts (or groups of texts) that bring together characters and storylines from two or more prior gothic narratives or cross gothic storylines with other kinds of stories. From Walpole’s early generic hodgepodge and Universal Pictures’ monster film crossovers to such contemporary “Frankenfictions” (De Bruin-Molé) as The League of Extraordinary Gentlemen and Penny Dreadful, this collection will examine the fundamental hybridity of the gothic as a genre.

My contribution to the collection will be (tentatively) ‘The Franchise That Just Won’t Die: Universal Studios and the Industrialization of the Cinematic Monster Mash-up (1931-2020)’, and will look at the use of mashup as a branding and trademarking tactic in early Hollywood.

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Penny Dreadful Review: ‘Perpetual Night’ and ‘The Blessed Dark’ (Season 3 Finale, Episodes 8 and 9)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 8 July 2016. It has been edited and corrected for reposting.

In my very first post I rhetorically questioned whether any of the ‘monsters’ in Penny Dreadful would be able to come to terms with their past or their actions. I also asked to what extent the show could be labelled ‘Victorian’ or ‘neo-Victorian’.

When I started writing this week’s post, I had no idea that I would be writing about the end of entire series, as well as the end of the third season. Part of the reason it’s taken me so long to finish it is the way this ending has (unexpectedly) forced me to completely re-evaluate the show, and my expectations of it.

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Penny Dreadful Review: ‘Ebb Tide’ (Season 3, Episode 7)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 17 June 2016. It has been edited and corrected for reposting.

What does it mean to be true to yourself? What does it mean to be a good person? These are questions Penny Dreadful has frequently explored over its three seasons, but I’m not sure they ever felt as pressing or disturbing as they do in ‘Ebb Tide’. More than anything, the episode seems to suggest that the answers to these questions depend entirely on the person asking.

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Penny Dreadful Review: ‘No Beast So Fierce’ (Season 3, Episode 6)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 10 June 2016. It has been edited and corrected for reposting.

This week’s episode of Penny Dreadful is essentially all about submission and dominance. It takes us on a tour of all the key characters and stories this season, and throws in a few more for good measure. In each story, we are given an example of how characters refused to submit, submitted to easily, or were forced into submission, and the episode then explores the effect this relationship to submission has had on them. Ethan’s refusal to confront his problems has taken over his life. Lily is so scarred by being broken into submission that she is determined to break the men who used her in return. She has been given a new life, but refuses to let the old one truly die. ‘I’ve suffered long and hard to be who I am,’ she tells Frankenstein during his failed kidnapping attempt. ‘I want my scars to show’. Vanessa, physically weak and emotionally fragile, is also paradoxically the strongest. She is not afraid to submit to others, or risk her heart again and again.

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Penny Dreadful Review: ’This World Is Our Hell’ (Season 3, Episode 5)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 3 June 2016. It has been edited and corrected for reposting.

After last week’s welcome respite from the grand narrative, Penny Dreadful returns to the story of Ethan Talbot, with a secondary plot that follows Jekyll and Frankenstein in their quest to find a permanent cure for social deviance. Ethan and Hecate are still being pursued by various authority figures, and an uncertain welcome awaits them at their destination. Jekyll and Frankenstein are still working on a way to prolong the effects of Jekyll’s serum, and it seems they may finally have succeeded.

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Penny Dreadful Review: ‘A Blade of Grass’ (Season 3, Episode 4)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 27 May 2016. It has been edited and corrected for reposting.

Last week I wished for a quieter episode that focused on one or two characters in a bit more depth. This week, that wish was granted. Seasons one and two both used an early episode to explore a part of Vanessa’s past, and this season does the same. ‘A Blade of Grass’ is a frame narrative that starts and ends as a hypnotherapy session between Vanessa Ives and Dr Seward, and the two women are attempting to discover where Vanessa first met The Master (a.k.a. Dracula).

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Penny Dreadful Review: ‘Predators Far and Near’ (Season 3, Episode 2)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This post originally appeared on The Victorianist, 13 May 2016. It has been edited and corrected for reposting.

This post contains plot details for seasons 1-3 of Penny Dreadful, as well as a few minor comments on the HBO series Game of Thrones that might be construed as spoilers. If you’re interested in other series available out there, you may be excited to take part in that which euphoria character are you quiz.

Penny Dreadful’s identity as a show hinges on a small number of key characteristics. One is its appropriation of Gothic monsters. Another is its status as a premium cable series, and a work of ‘quality television’. 

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Penny Dreadful Review: ‘The Day Tennyson Died’ (Season 3, Episode 1)

As part of my forthcoming book project, I’ve been revisiting the Penny Dreadful series and comics. This included looking back at my online reviews of the show’s third and final season, which I will be posting here over the coming weeks. This review originally appeared on The Victorianist, 6 May 2016. It has been edited and corrected for reposting.

This post contains minor spoilers for seasons 1–2 of Penny Dreadful (Showtime/Sky; 2014-2016). It also contains various plot details from season 3, but only in the second half of the review. The transition will be clearly marked.

When the first season of Penny Dreadful was announced in 2013, we were unsure what to expect. Initially, it drew comparisons to Alan Moore and Kevin O’Neil’s The League of Extraordinary Gentlemen comics, which also weave familiar characters from classic literature into an original story. It was soon clear that the similarity ended there, however. Trace Thurman of Bloody Disgusting has called Penny Dreadful ‘one of the best horror shows currently airing on television’, and it’s hard to argue with this assessment.

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Penny Dreadful Reads The Picture of Dorian Gray

This post contains minor plot details from seasons 1-3 of Penny Dreadful. Read on at your own discretion. You may recall that I spent the first part of the year reviewing the last season of Penny Dreadful for the Victorianist blog. In my final post, I talked a bit about the show’s intertextual relationships with Mary Shelley’s Frankenstein; … Read more