Over the past year I’ve been slowly working on a chapter for a new edited collection, Gothic Mash-Ups: Hybridity, Appropriation, and Intertextuality in Gothic Storytelling, and I’m pleased to announce that both chapter and book are now finally confirmed! Adapted from the CfP:
Under contract with Lexington Books’ Horror Studies series, Gothic Mash-Ups will theorize and trace the way that producers of gothic fiction – from the 18th century to today – appropriate, combine, and reimagine elements from earlier texts and genres. In particular, it will include essays about individual texts (or groups of texts) that bring together characters and storylines from two or more prior gothic narratives or cross gothic storylines with other kinds of stories. From Walpole’s early generic hodgepodge and Universal Pictures’ monster film crossovers to such contemporary “Frankenfictions” (De Bruin-Molé) as The League of Extraordinary Gentlemen and Penny Dreadful, this collection will examine the fundamental hybridity of the gothic as a genre.
My contribution to the collection will be (tentatively) ‘The Franchise That Just Won’t Die: Universal Studios and the Industrialization of the Cinematic Monster Mash-up (1931-2020)’, and will look at the use of mashup as a branding and trademarking tactic in early Hollywood.